New Delhi: Ever since tech mogul Elon Musk assumed control of Twitter, the microblogging platform has witnessed transformative changes. His latest announcement aims to revolutionize it by discarding Twitter’s familiar blue bird logo, symbolizing “tweets,” and rebranding the platform as ‘X’.

Twitter Blue, one of Musk’s significant overhauls, removed the blue badge of legacy verification, replaced by a paid verification system. However, this decision faced backlash as users raised security concerns and bemoaned the loss of their coveted blue badges.

Notably, Twitter introduced gold and silver ticks for verified accounts. In an intriguing reversal, blue ticks were reinstated for celebrities to affirm authenticity. Musk’s decision to reinstate high-profile accounts, previously suspended, drew criticism for endorsing controversial figures.

Notable changes after Musk takeover

Following the takeover, Elon Musk faced significant backlash for the massive layoffs at Twitter, resulting in almost half of its workforce losing their jobs as part of a cost-cutting initiative. Moreover, Musk sent an email to employees, presenting them with an ultimatum, emphasizing the need for unwavering dedication and exceptional performance as the criteria for retaining their positions.

Twitter’s advertising business faced a setback, with ad revenue dropping nearly 50%. Profitability challenges existed even before Musk’s takeover, resulting in negative cash flow and significant debt. Musk explores integrating payments and commerce features, envisioning an “everything app” with peer-to-peer transactions.

With nearly 200 million daily active users, Twitter encountered technical challenges, including the “For You” and “Following” tabs. Twitter faces competition from Meta’s Threads, a text-based platform linked to Instagram. Despite attracting 150 million users, engagement declined.

While Twitter boasts an estimated daily active user count of nearly 200 million, it has faced technical challenges as Musk fine-tunes the platform. Notable changes include the introduction of “For You” and “Following” tabs.

As Musk renames Twitter’s parent company the X Corporation, influencers announce their departure, signaling a fresh exodus. As Musk pushes forward with plans to rename Twitter’s parent company as the X Corporation, influencers have already announced their departure from the platform, signaling a fresh wave of exodus following his takeover.

In this ever-changing landscape, Musk’s bold vision and decisions reshape Twitter’s future in social media.